Old and new!

Old world you knew the owner at the corner deli and her family and also the owner of the local mom and pop store. You knew about their personal lives.
May be on certain days you or your family visite…

Measure and improve

You are fascinated by the advances technology is making and want to know more.
May be you want to create a career in the emerging and now well established field of social media.
May be you are a sma…

Brands needs to provide value upfront

Whatever space you are operating in, you need to provide some value upfront if you want to succeed and create a lasting brand.
If you are consumer goods brand, see your newsletter as something w…

Right perspective for Social Media

How do you view social media? Is it a tool or a puzzle that you are still trying to understand?
Best perspective is to view it as a medium that is constantly evolving and has social connections at i…