- What is content Marketing?
- Blog
- Newsletters
- Podcasts
- eBooks
- Webinars
- Whitepapers
- Who is a content engineer?
- My article marketing experiment
- What is more important – content or presentation? How to find the right balance?
- Email Marketing
- For what purpose one can use email marketing?
- how to use email marketing to enhance customer loyalty and engagement
- Email marketing – do it yourself or managed? (who are the best providers for each)
- Types of email marketing
- How email marketing compares with traditional (print) mail marketing
- What does research say about RETURN ON EMAIL MARKETING?
- What is opt-in email or permission based email marketing?
- Top software providers for tranactional email?
- What is transactional email?
- Email newsletter design basics
- How often should you send your email newsletter and why?
- Email marketing best practices
- Search Engine Optimization (SEO) (Ranjan)
- History of SEO (Ranjan)
- Top 20 SEOs in the world
- SEO as a marketing strategy
- How to make sure that you will be affected by any change in search engine algorithm [tip – unique out of the world content, own massive platform]
- How to use Google Webmaster Tools
- A quick look a Google’s optimization guidelines
- Roles of keyword in SEO
- SEO audits: How to do it and what you need to know?
- How to outrank your competition in SERPs real quick
- Is it OK to use pinging tools to update search engines about your content?
- Is it worth your time to optimize your site for Bing and Yahoo? [tip – look at the % of search traffic coming through these)
- Social Media Marketing (SMM)?
- What is SMM?
- 5 websites/people you should not ignore if you are serious about learning social media
- Social Media Community Manager – what she does? (Ranjan)
- Blogging (Ranjan)
- My blogging dilemma – i know blogging helps but i don’t have time, resources to blog – what to do now? (Ranjan)
- Ideal length of a blog post – what and why? (Ranjan)
- How to optimize your Facebook page for search engines?
- How to use features like – Pin your post to the top and Promote function on Facebook page
- Digital Marketing
- Online Identity management
- How to get the best value out of your social media time?
- How to get more value out of your digital marketing efforts?
- How to measure the impact of word-of-mouth marketing?
- Online lead generation – how to get started?
- Viral marketing basics
- Search Engine Marketing (SEM)
- PPC basics
- Anatomy of a landing page
- How to optimize your PPC campaigns?
- How to become a Google Adwords certified consultant?
- Keyword research for your next PPC campaigns
- Difference between branded and unbranded keywords – which of these is more important?
- How to audit a PPC campaign?
More to come……………