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Subject: Digital Marketing (Back Ground, History and Numbers)

Hi there!

So you want to learn more about digital marketing?

First thing first.

Here is a list of reference book to get you started.
http://www.alloutdigital.com/2011/05/books-on-social-media-that-i-wish-you-read/
This is a well rounded list – and good for a solid foundation.
Instead of ordering all – pick any 2 first and start with those.

1. Online marketing can be learnt best by doing.
   So apply what you learn
2. A lot of people talk about social media.
   First understand social media at the core.
   Word media comes from “medium” media is plural of media.
   Social media are media that we use for social interaction – these days we speak about it in an online context.

Numbers
Facebook is today the biggest single social media platform – with more than 1 billion users.
Twitter is second – with 500 million users
LinkedIn is 3rd – 175 million users
Google+ (is the newest) – has 400 million users (active users 100 million, Sept 2012)
Pinterest is also a fast growing social network – with mostly women users (25 million users)

Email is also a social network – as it is a medium for social interaction – there are 1.9 billion email users.

In the next email – we’ll discuss – more about online marketing.

PS: Please rate this on a scale of 1 to 10 for both, the value you got (10 being very useful) and how easy it is to understand (10 being very easy to understand)