Keyword research is the holy grail of online business building.
You need to target right keyword to attract right kind of traffic.
It is relevant for advertisers and publishers both.
Check out All Out Digital’s series of posts on the topic.
Keyword Research what beginners would like to know
3 golden rules of keyword research
How to differentiate primary and secondary keywords for your website?
How low competition keywords contribute to marketing success
Pay Per Click (PPC) advertising
How to do keyword research for PPC Advertising?