Email marketing is no magic wand but it is something close.
When used right it can create magic for your business.
It can get users back to your business, engage with your brand and create a bond that will get them to buy what you sell. Do you want this for your business? OK, read on.
Email Marketing Basics
The first part is to know what is email marketing?
It is a form of marketing which uses email to send promotional and information driven message to potential buyers.
You need a list (people who have opted-in by giving their email id) to send your message to.
There are some activities where it is better suited than others
Check this out before you get started with your campaign
Stuck with finding topics for your next campaign the post above should present some ideas.
Subject lines play an important role in – how many people will open your email, so it helps to pay attention there.
If your message is compelling it motivates your customers to come back.
1. Comparison of popular email marketing software
Campaign Monitor is my favorite, because of its amazing interface.
2. How much does it cost to start an email marketing campaign.
It can take anywhere from $0 (FREE) to $500 depending on your need for sophistication, your brand’s presence and size of your audience.
4. Life cycle email marketing
It can be a sure fire way to boost your revenue. Effective for SaaS product companies.