Content Marketing is the buzzword today and this is not without reason. If you know how to use content to market your brand or business, you can built trust with your customers and prospects and get them to buy your products and services.
Content Marketing buzz is new but the concept is not very old. Michelin the leading European has been publishing Michelin Guide for more than a century now (1st issue was published in 1900).
Using content for trust building and customer acquisition is more important today then ever – when marketing channels are being saturated and customers get all sorts of sales messages from companies across the world. Those who understand that knowledge can be used to build trust and differentiate from others, will win big time.
Check out the articles below to understand how you can use content to win over new business and move ahead of your competitors.
[Note from Editor: This resource page is a work-in-progress and we will continue to update it on regular basis. So keep coming back to learn more and better. Thank You.]
Pictures makes a web page more engaging. They along with a headline are two or the most important hooks that can pull the visitor to check your website or article in first place.