In coming weeks, we are going to take a look at how to promote real life small business using variety of methods as part of
Online Business Promotion series.
(I wrote the plan below for a friend wh…
Today small as well as large business organizations adopt innovative and advanced marketing techniques or strategies in order to create awareness about their products. When Companies d…
What Is Yield Management?
Yield management, benefits of advance marketing, is considered as excellent procedure of understanding and observation of consumer’s buying habits. In this p…
Summary – Ambush Marketing Examples
Ambush marketing is becoming a major tool used by huge companies to make a lot of profits. Defined as a marketing tool which manipulates various famous o…
After the identification of a
marketing research problem, you need to do a marketing research proposal to establish a blueprint of how the problem can be solved. But to put up a proposal can b…
Marketing Research Problem
We have discussed the
nature and scope of marketing research as well as
examples of marketing research objectives. Now!
Marketing research problem is what guid…
Examples of Marketing Research Objectives
In production and marketing,
market research is a critical phase. With this criticality, it might cause you anxiety and want to go through some m…
Nature And Scope
Marketing research is the best way to establish the status of the market before you can initiate the marketing campaign. The benefits of marketing research are great and th…
Tools For Marketing Communication
In marketing, communication is the main feature and it has been described by some as the “blood” of any marketing campaign. For any marketing campaign to…
Are you confused in determining which
marketing communication objectives your firm should adopt? This is the main reason why you would want to have some marketing communication objectiv…
Integrated Marketing Communication Examples
Currently, with the various
communication channels in marketing, it is important to bring them together through linking them up. This is wh…
Marketing Communication Process
In marketing, communication forms the main part of the entire marketing event. Therefore, marketing communication is in a way, the life of any marketing…
The Process Of Marketing Research
Before any company or marketing agency hits the market to win customers, it should first design the marketing research process. This is a process which is…
Brand Marketing Strategy
In first two articles you got a brief overview of
product marketing strategy and
strategic marketing process example. In this article we will put some more light o…
Till now we discussed product marketing strategy, brand marketing strategy, strategic marketing process example, and characteristics of service marketing. Now, we will discuss Datab…
How To Conduct Services Marketing?
Today the world economy is characterized as a service economy rapidly. This is primarily due to the increasing importance and share of the service secto…
Strategic Marketing Process Example
In part one of this article we discussed the
development of product marketing strategy, we gave a brief overview of marketing, we also discussed the
bran…
Product Marketing Strategy And Planning
Developing a marketing plan or strategy to introduce a new technical product can be painless, and seems confusing only when we lose sight of objectiv…
Today, marketing executives and CEO of follow excellent
strategic marketing planning to meet the company’s goals or objectives. Marketing decisions can affect organization’s future f…