You have just finished writing a content piece that you have to publish as soon as possible. You are happy that you’ve finally created it and just need to hit the “submit” button. While it’s unde…

Have you ever wondered who writes such copies that make you feel that this is exactly what you wanted to say or express? For long you have been looking for the right words to pour out your heart. An…

Despite working day and night and spending money like water, if you’re still not seeing a great movement in your web traffic, stop for a moment and rethink. You cannot afford to stop your effort…

Copywriting and content marketing is same. It’s the most common myth among online writers. They are actually different terms and will not work that effectively if used in other’s place. They…

Does brand mean your company name, your product, logo or a punch line? No! Branding is how people perceive you, what they think about you when they hear your company name, see your logo or read yo…

“This is such a dry subject. Where the hell can I find ways to make it look interesting?” How many times do you come across such a situation when you complain how boring your niche is? I guess very f…

Once you have content, you need to decide how and where you want to distribute it. If you think, you will post the content on all niche websites, blogs or social media networks and will soon start…

If Google says “Content is King”, we all have no choice but to believe it. If someone says “You need a ton of content to survive”, it seems true because the online space is becoming too crowded and…

Video content marketing has emerged as an exceptionally effective marketing tactic but unfortunately most companies don’t do it right. They either don’t know how to embed a marketing messa…

dollie_mixtures (Photo Credits) Whenever we target our audience, we start singing our praises showcasing how we offer the best products and services. We completely miss what our customers…

Mistakes are a part of the game, especially when you’re trying to sustain in a competitive world. However, the issues can be fixed by owning up to it instead of just reacting to them in a disdainf…

The idea of combining education and entertainment is nothing new in the world of marketing but nowadays, it is called with a new name – Branded Content. There are companies that have been using…

Humor can add excitement to anything that is otherwise boring. But it’s quite risky. It can either add fun to your marketing message leaving a lasting impression on your audience or can fade aw…

Well, there are several other ways to share the content other than online publishing. Much has been written and shared about online content marketing and the necessity for in-person (face-t…

Well, as a content marketer, you always try to cover the topics that are either latest or you think are important to promoting your company. You share your brand stories, talk about product lau…

Along with creating enough content, there is another major challenge in front of content marketers – getting the content in front of their audience in the most effective way possible. Yes, th…

People love appealing data visualizations. Google also has special affinity towards high impact, attractive yet informative infographics. Earlier we also talked about what sort of infog…

IQ by Intel is an online magazine featuring news and articles from across the globe as well as original stories. The best part is that the magazine is curated by employees and global partners of…

A content marketing plan can come in any form – a simple content creation and editorial plan or a complex arrangement. No matter how much research you have done, there are a few things that you re…