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Archives for the category Content Marketing

76posts

Essential Content Publishing Checklist

You have just finished writing a content piece that you have to publish as soon as possible. You are happy that you’ve finally created it and just need to hit the “submit” button. While it’s unde…
Shivani
Dec 25 2013
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Emotionally Engaging Content Copy – A Gift to Your Readers

Have you ever wondered who writes such copies that make you feel that this is exactly what you wanted to say or express? For long you have been looking for the right words to pour out your heart. An…
Shivani
May 30 2013
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Essential Content Marketing Tricks from Your Childhood

Despite working day and night and spending money like water, if you’re still not seeing a great movement in your web traffic, stop for a moment and rethink. You cannot afford to stop your effort…
Shivani
May 26 2013
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Copywriting and Content Marketing

Copywriting and content marketing is same. It’s the most common myth among online writers. They are actually different terms and will not work that effectively if used in other’s place. They…
Shivani
May 24 2013
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Is Content Marketing Synonymous to “Branding”?

Does brand mean your company name, your product, logo or a punch line? No! Branding is how people perceive you, what they think about you when they hear your company name, see your logo or read yo…
Shivani
May 22 2013
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Making Boring Interesting: An Essential Trick in Content Creation and Marketing

“This is such a dry subject. Where the hell can I find ways to make it look interesting?” How many times do you come across such a situation when you complain how boring your niche is? I guess very f…
Shivani
May 22 2013
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Elements of a Content Marketing Channel Plan

Once you have content, you need to decide how and where you want to distribute it. If you think, you will post the content on all niche websites, blogs or social media networks and will soon start…
Shivani
May 10 2013
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Work on Your Strategy to Get Rid of Boring Content and Create Something That Sparks Conversation

If Google says “Content is King”, we all have no choice but to believe it. If someone says “You need a ton of content to survive”, it seems true because the online space is becoming too crowded and…
Shivani
May 9 2013
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Video Content Marketing Strategy – What It Takes to Ensure Good Return on Investment?

Video content marketing has emerged as an exceptionally effective marketing tactic but unfortunately most companies don’t do it right. They either don’t know how to embed a marketing messa…
Shivani
May 8 2013
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How to Create Branded Content?

dollie_mixtures (Photo Credits) Whenever we target our audience, we start singing our praises showcasing how we offer the best products and services. We completely miss what our customers…
Shivani
May 7 2013
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Take Responsibility for Mistakes and Use Feedback to Improve Products

Mistakes are a part of the game, especially when you’re trying to sustain in a competitive world. However, the issues can be fixed by owning up to it instead of just reacting to them in a disdainf…
Shivani
May 6 2013
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A Peek into the World of Branded Content

The idea of combining education and entertainment is nothing new in the world of marketing but nowadays, it is called with a new name – Branded Content. There are companies that have been using…
Shivani
May 6 2013
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Sharing Customer Stories: How Good Is It for Your Content Marketing Campaign?

It’s no surprise; people rely on opinions and recommendations from other online shoppers who they may or may not know. Around 80 percent of online buyers take time in reading the reviews about…
Shivani
May 5 2013
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Humor in Content Marketing – Do’s and Don’ts

Humor can add excitement to anything that is otherwise boring. But it’s quite risky. It can either add fun to your marketing message leaving a lasting impression on your audience or can fade aw…
Shivani
Apr 30 2013
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Do You Have a Content Strategy for Events, Forums and conferences?

Well, there are several other ways to share the content other than online publishing. Much has been written and shared about online content marketing and the necessity for in-person (face-t…
Shivani
Apr 30 2013
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Community Driven Content – Let Your Audience Drive Your Content Marketing Program

Well, as a content marketer, you always try to cover the topics that are either latest or you think are important to promoting your company. You share your brand stories, talk about product lau…
Shivani
Apr 29 2013
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How to Get Your Content in the Social Feeds of Your Audience and Enhance Your Visibility

Along with creating enough content, there is another major challenge in front of content marketers – getting the content in front of their audience in the most effective way possible. Yes, th…
Shivani
Apr 29 2013
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Create Infographics with Visual.ly

People love appealing data visualizations. Google also has special affinity towards high impact, attractive yet informative infographics. Earlier we also talked about what sort of infog…
Editor
Apr 28 2013
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Content Marketing Lessons From Intel’s Crowdsourced Online Magazine Initiative

IQ by Intel is an online magazine featuring news and articles from across the globe as well as original stories. The best part is that the magazine is curated by employees and global partners of…
Shivani
Apr 25 2013
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10 Questions To Ask Yourself While Working on a Content Marketing Plan

A content marketing plan can come in any form – a simple content creation and editorial plan or a complex arrangement. No matter how much research you have done, there are a few things that you re…
Shivani
Apr 24 2013
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