Once you have content, you need to decide how and where you want to distribute it. If you think, you will post the content on all niche websites, blogs or social media networks and will soon start…

If Google says “Content is King”, we all have no choice but to believe it. If someone says “You need a ton of content to survive”, it seems true because the online space is becoming too cr…

Video content marketing… has emerged as an exceptionally effective marketing tactic but unfortunately most companies don’t do it right. They either don’t know how to embed a marketing m

dollie_mixtures (Photo Credits)…
Whenever we target our audience, we start singing our praises showcasing how we offer the best products and services. We completely miss what our custome

Mistakes are a part of the game, especially when you’re trying to sustain in a competitive world. However, the issues can be fixed by owning up to it instead of just reacting to them in a disdai…

The idea of combining education and entertainment is nothing new in the world of marketing but nowadays, it is called with a new name – Branded Content…. There are companies that have been usi

Humor can add excitement to anything that is otherwise boring. But it’s quite risky. It can either add fun to your marketing message leaving a lasting impression on your audience or can fade…

Well, there are several other ways to share the content other than online publishing. Much has been written and shared about online content marketing and the necessity for in-person (face-t…

Well, as a content marketer, you always try to cover the topics that are either latest or you think are important to promoting your company.
…
You share your brand stories, talk about product lau

Along with creating enough content…, there is another major challenge in front of content marketers – getting the content in front of their audience in the most effective way possible. Yes,

People love appealing data visualizations.
Google also has special affinity towards high impact, attractive yet informative infographics.
Earlier we also talked about what sort of infog…

IQ by Intel… is an online magazine featuring news and articles from across the globe as well as original stories. The best part is that the magazine is curated by employees and global partners of

A content marketing plan… can come in any form – a simple content creation and editorial plan or a complex arrangement. No matter how much research you have done, there are a few things that you

Well, not only the organizations need content strategy to build their reputation but individuals also are in its equal need, to establish their personal brand.
Oh, you might be thinking that…

It is important for a website, service or software product creator to know what customers want to consume online….
Are you listening to what readers have to say after going through your posts

We are constantly tweeting and posting on Facebook and LinkedIn and are advertising on every other emerging platform. That’s all we can do. Customers really don’t want to spend much.Thi…

Almost everyone tells you to create more content. But no one tells you to make your existing content effective.
Here is how you can do it.
Do this to make content effective.
Optimize it for sea…