Twitter safeguarding against future competition

The talks of Twitter offering USD 50 milllion for TweetDeck , popular desktop application that 13% twitter users use to tweet, are doing rounds. Earlier UberMedia offered UDSD 30million fo…

Tumblr founder meets with Tumblrs

Tumblr founder meets Tumblr in Redmond. And shares what he thinks Tumblr is. More details here. 4-year old blogging platform has had its share of problems like long downtimes; but with 17 mill…

New Twitter Home Page

Twitter recently unveiled its new home page design. Looks like the home page of a company/brand that has arrived, in a good way. It also is more inviting and trying to reach out a wider audience w…

11 point checklist for your website

Your website is a 24×7 branding tool and a potential avenue for sales. Still very few businesses are using it well. Does your website pass the test? Ask yourself these 11 questions and see…

What next?

Most of the brands start their social media campaigns with setting up accounts on Twitter and Facebook. If that is what you have done and sitting back thinking what you need to do next. Here is wh…

Brands needs to provide value upfront

Whatever space you are operating in, you need to provide some value upfront if you want to succeed and create a lasting brand. If you are consumer goods brand, see your newsletter as something w…

Right perspective for Social Media

How do you view social media? Is it a tool or a puzzle that you are still trying to understand? Best perspective is to view it as a medium that is constantly evolving and has social connections at i…