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Updates and Free 7-part email course. Thanks for visiting!When marketing online, two things play the most important role – relevance and p…
Business has become more competitive than it ever war. People are venturing into all areas to fight for their share of pie.
There are businesses that have benefited immensely by using social m…
Social media has changed the online marketing landscape. Marketing energies, focus and resources have shifted from one place to another!
With new social media platforms coming up, markete…
Almost everyone tells you to create more content. But no one tells you to make your existing content effective.
Here is how you can do it.
Do this to make content effective.
Optimize it for sea…
If we look at some of the successful businesses in the world, we will find that there is common thread that runs through all of them. Their customers know that they are there!
Alden Jewell (Photo …
This is 2013. If you are not seen by your customers then you do not exist for them.
If you blog (write on your blog) consistently, you may be in for big gains. It may time though.
You can create a st…
Reach or frequency is a big dilemma for a marketer.
Specially those marketers who have funds to push messages across media. They can push as many messages as they want – but are not sure ho…
Whether you believe it or not, your content sells earlier than your products. Content is what allows you to connect with your customers- both existing and potential. What you need to sell is, o…
Marketing Objectives
The above two words are simplest but most significant for your business. Marketing is the heart of your business, and the objectives are critical for the success of it.
A…
Truth be told, I had never even heard of full meal and snackable infographics concept before I actually read an article published in the August 2012 issue of CCO (Content Chief Officer) magazi…
If you’re able to keep your audience interested, this means you’re not only listening to them but are also fulfilling their needs.
Smart businesses always keep a tab on what message is g…
In a world where thousands of content pieces are available on a single topic/subject, it’s really difficult to say that they are read completely. The consumption of information has grown a…
In the previous post, we talked about the importance and elements of
context marketing. More specifically, we looked at how the understanding and analysis of your prospective buyer’s per…
Well, as a savvy online marketer, you must be aware of the importance of content marketing in increasing your audience engagement and building fruitful relationships with your customers. W…
Content Marketing is the buzz word today. Content Strategy Basics that follow should help you get started in a right way.
But do not think of content marketing as it is something from out of…
The whole idea of content marketing is to drive awareness, engage people and influence their purchase decision, no matter whether you’re a startup or an already established business.
kri…
Well, we have heard it before not only once but several times:
Do not focus on platforms; rather focus of people. The real power is in analyzing behaviors and building communities around commo
…
Is it all about talent when it comes to creating magnetic content?
Well, that’s true to an extent but if you know a few tactics and techniques, you can make any piece of content more compelling…
Before we talk about the importance of Social Q&A, let us first understand what exactly it is and how it works.
What is Social Q&A?
Social Q&A stands for Social Questions and Answe…
You’re happy that your team is spinning good content and your work is bringing great results to you. However, there is more to it. You can really get more than what you’re getting at the mome…