Extend Your Market Reach and Make Connections Easier with These Tools

If you're new here, you may want to subscribe to my Updates and Free 7-part email course. Thanks for visiting!When marketing online, two things play the most important role – relevance and pos…

How to make your content effective

Almost everyone tells you to create more content. But no one tells you to make your existing content effective. Here is how you can do it. Do this to make content effective. Optimize it for sear…

Do your potential customers know you are there?

If we look at some of the successful businesses in the world, we will find that there is common thread that runs through all of them. Their customers know that they are there! Alden Jewell (Photo …

Blogging for Business and Visibility – Five Rockstars You can Learn from

This is 2013. If you are not seen by your customers then you do not exist for them. If you blog (write on your blog) consistently, you may be in for big gains. It may time though. You can create a sta…

What matters more in marketing – reach or frequency?

Reach or frequency is a big dilemma for a marketer. Specially those marketers who have funds to push messages across media. They can push as many messages as they want – but are not sure ho…

Making Content Creation a Company-Wide Culture

Whether you believe it or not, your content sells earlier than your products. Content is what allows you to connect with your customers- both existing and potential. What you need to sell is, o…

Marketing Objectives – Meaning, Significance and Example

Marketing Objectives The above two words are simplest but most significant for your business. Marketing is the heart of your business, and the objectives are critical for the success of it. A…

What Consumers Like – Full Meal or Snackable Content When It Comes to Infographics?

Truth be told, I had never even heard of full meal and snackable infographics concept before I actually read an article published in the August 2012 issue of CCO (Content Chief Officer) magazi…

How to Craft Your Message

If you’re able to keep your audience interested, this means you’re not only listening to them but are also fulfilling their needs. Smart businesses always keep a tab on what message is going o…

Infographics for Content Marketing – Why they are becoming so popular?

In a world where thousands of content pieces are available on a single topic/subject, it’s really difficult to say that they are read completely. The consumption of information has grown and…

How to Be a Successful and Effective Context Marketer?

In the previous post, we talked about the importance and elements of context marketing. More specifically, we looked at how the understanding and analysis of your prospective buyer’s perso…

Does Your Content Marketing Has Context?

Well, as a savvy online marketer, you must be aware of the importance of content marketing in increasing your audience engagement and building fruitful relationships with your customers. W…

Working on Content Strategy – Basics to keep in mind

Content Marketing is the buzz word today. Content Strategy Basics that follow should help you get started in a right way. But do not think of content marketing as it is something from out of th…

Content Marketing for startups

The whole idea of content marketing is to drive awareness, engage people and influence their purchase decision, no matter whether you’re a startup or an already established business. kris k…

Magnetic Content – Creating a Compelling Piece of Writing for Business

Is it all about talent when it comes to creating magnetic content? Well, that’s true to an extent but if you know a few tactics and techniques, you can make any piece of content more compelling. ☃…

Quick Tips to Get More from Your Content Marketing Campaign

You’re happy that your team is spinning good content and your work is bringing great results to you. However, there is more to it. You can really get more than what you’re getting at the moment fr…