Video Content Marketing Strategy – What It Takes to Ensure Good Return on Investment?

If you're new here, you may want to subscribe to my Updates and Free 7-part email course. Thanks for visiting!Video content marketing has emerged as an exceptionally effective marketing tac…

What Makes Your Online Credibility?

Now that I have talked about the elements that kill your online reputation in the previous post, I found it important to talk about credibility builders as well. Certainly, the credibility ki…

What Kills Your Online Credibility?

Credibility is the key no matter what your business is and what level it operates at. You really can’t do without having a good personal and professional reputation. Both you and your company h…

How to Create Branded Content?

dollie_mixtures (Photo Credits) Whenever we target our audience, we start singing our praises showcasing how we offer the best products and services. We completely miss what our customers…

Take Responsibility for Mistakes and Use Feedback to Improve Products

Mistakes are a part of the game, especially when you’re trying to sustain in a competitive world. However, the issues can be fixed by owning up to it instead of just reacting to them in a disdainf…

A Peek into the World of Branded Content

The idea of combining education and entertainment is nothing new in the world of marketing but nowadays, it is called with a new name – Branded Content. There are companies that have been using…

Sharing Customer Stories: How Good Is It for Your Content Marketing Campaign?

It’s no surprise; people rely on opinions and recommendations from other online shoppers who they may or may not know. Around 80 percent of online buyers take time in reading the reviews about…

Humor in Content Marketing – Do’s and Don’ts

Humor can add excitement to anything that is otherwise boring. But it’s quite risky. It can either add fun to your marketing message leaving a lasting impression on your audience or can fade aw…

Do You Have a Content Strategy for Events, Forums and conferences?

Well, there are several other ways to share the content other than online publishing. Much has been written and shared about online content marketing and the necessity for in-person (face-t…

Community Driven Content – Let Your Audience Drive Your Content Marketing Program

Well, as a content marketer, you always try to cover the topics that are either latest or you think are important to promoting your company. You share your brand stories, talk about product lau…

How to Get Your Content in the Social Feeds of Your Audience and Enhance Your Visibility

Along with creating enough content, there is another major challenge in front of content marketers – getting the content in front of their audience in the most effective way possible. Yes, th…

Create Infographics with Visual.ly

People love appealing data visualizations. Google also has special affinity towards high impact, attractive yet informative infographics. Earlier we also talked about what sort of infog…

Interactive eBooks – A Step Ahead In Online Publishing

With the emergence of brands-turning-publishers, there have been quite a few interesting revolutions occurring in content publishing. Almost every day, we come across some new terms and n…

Content Marketing Lessons From Intel’s Crowdsourced Online Magazine Initiative

IQ by Intel is an online magazine featuring news and articles from across the globe as well as original stories. The best part is that the magazine is curated by employees and global partners of…

Why Doesn’t Your Target Market Include Everyone Who Could Conceivably Buy Your Product?

Do you find it tempting to target everyone who could conceivably buy your product – especially when you’re a mass marketer? Are you being happy at the thought of expanding your target audience…

10 Questions To Ask Yourself While Working on a Content Marketing Plan

A content marketing plan can come in any form – a simple content creation and editorial plan or a complex arrangement. No matter how much research you have done, there are a few things that you re…

Content Strategy for Personal Branding

Well, not only the organizations need content strategy to build their reputation but individuals also are in its equal need, to establish their personal brand. Oh, you might be thinking that…

Find Out What Customers Want to Consume Online

It is important for a website, service or software product creator to know what customers want to consume online. Are you listening to what readers have to say after going through your posts?…

4 Hallmarks of Compelling Content for Economy-Focused Buyers

We are constantly tweeting and posting on Facebook and LinkedIn and are advertising on every other emerging platform. That’s all we can do. Customers really don’t want to spend much.This is h…