Rethinking your social media strategy
Business has become more competitive than it ever war. People are venturing into all areas to fight for their share of pie.
There are businesses that have benefited immensely by using social m…
Archives for the author Yasir
How to use social media to improve the bottom line
Social media has changed the online marketing landscape. Marketing energies, focus and resources have shifted from one place to another!
With new social media platforms coming up, markete…
Do your potential customers know you are there?
If we look at some of the successful businesses in the world, we will find that there is common thread that runs through all of them. Their customers know that they are there!
Alden Jewell (Photo …
How to ensure people stay with your content and keep coming back
Everybody is blogging, writing and posting these days and quite naturally, as writers, all of us want people to like our content and keep reading whatever our mind churns out. How to ensure peo…
Why should you have a website still?
Websites might have taken a backseat (in some sense) with the advent of social media but having a website is still critical to business and personal success in the current times. This article d…
Strategies to Manage your Online Reputation
In my last write – up, I shared my ideas on the importance of online reputation management. Here I present some thoughts on strategies to manage your online reputation.
While it may be possible…
Managing your Online Reputation
How do people reach out to organisations these days? Web, very simple! We talked of managing the brand image, some time ago, now there is more to it – managing your online reputation.
Web…
Some Tips to Create a Successful Newsletter
In my last write up, I focused on fundamentals of writing a newsletter and presented my perspective on how to go about. This article carries some tips to create a successful newsletter.
Here…
How to Write a Newsletter
A newsletter is one of the most important tools of marketing communication. It is in fact one of the least expensive tools in public relations for attracting customers (existing and new) to yo…
Engaging your website visitors
It is easy to get visitors to your website! What is difficult is to ensure that they keep coming back, refer your site / business to people in their network and take an action you want them to! Simp…
Content Marketing to Drive Profitable Consumer Action
SEO might be the buzzword and many online sites may be cashing on the same. But to assume that search engines are doing no homework or let’s say not evolving would be utterly stupid! Marketers ne…