What Not to Do with Your Online Presence
Till now you must have read about what-to-do’s and how-to-do’s to establish your online reputation and capitalize on it. But let me tell you there is a set of not-to-do’s as well that you need to…
Archives for the author Shivani
Strengthening Your Social Media Channels
A large number of companies that are already serious about content marketing are thinking about how effectively they can spread content through social media channels. They are still strugg…
How to make your sales staff produce content
Engaging Your Sales Staff in Content Marketing
You must be wondering how your sales staff can be related to content production?
Well, if we see in a nutshell, content marketing, nowadays, is a…
Getting Personal with Your Audience – Good or Bad
Every business wants to grow.
A solopreneur wants to grow into a small business at least and a small business into a mid-size company and a mid-size business into a big one. Generally start-ups…
Is More Content Better for Your Organization?
Churning out more and more content to connect with the audience is the most difficult challenge that businesses are facing nowadays.
No matter at what level they operate, they are in a race of p…
Social Media – A Source of Competitive Advantage
Competitive advantage is a long term advantage a business/organization can have over another within its competition. It enables a business to survive and flourish in the long run.
Business…
How Brands Are Becoming Producers and Publishers in Pursuit of Achieving Content Excellence?
Who is not hungry for the content that evokes a desired response from the reader, earns links to the company website or product pages, converts users into customers and is shared by most of the b…
Small Business Behavior on the Internet
Getting found online is certainly the most important thing that small businesses can’t afford to neglect in today’s internet era. It’s important for them to maintain a steady presence onlin…
How to Choose a Content Marketing Agency
When do you think you need a content marketing agency?
According to me, the most probable reasons are:
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When you face challenges is churning out enough content
When you don’t know what works for
What Is Brandscaping and How Important Is It in Current Scenario?
Have you ever thought of partnering with a company that has a portion of or entire target audience similar to yours? Have you ever tried to find out whose current customers can be your next custo…
10 Major Platforms To Sell Your Products Online
So, finally you have decided to become an e-tailer (online retailer). If you don’t know where to start from, then this article is for you. Once you know what to sell and whom to sell, the next thin…
Tricky Content Marketing Trends to Redefine Your Success
There are a few brands that have been doing the content marketing quite well in the past year and have emerged as trendsetters. There are a lot of things that can be learnt from them and used in 201…
Pinterest for Content Marketing
Pinterest is big.
And it may be for you. Let us see. But first let me ask you a question,
Are You Using Pinterest for Content Marketing?
For a greater participation of businesses, Pinterest, a re…
Evergreen Marketing Ideas for Small Businesses
Times change.
With it the way we do business also changes.
But there are some ideas that stand the test of time – and work as well today as they did many years back.
Today, I will share some of…
Your email marketing checklist
So you just heard that email marketing works?
And now, you want to give it a shot – more so after reading that – email marketing brought in average $40 for every $1 spent.
But to email…
A Content Marketing Strategy Framework
If you have not been proactive in re-evaluating your content marketing strategy or efforts, it’s high time to reconsider and redevelop it. Even if you have not been focusing on content market…
Directory Submission- How effective as an online marketing technique?
Let’s say initially you submitted two articles almost every day on different directories for six months and saw some great signs of improvement in your web traffic. Then you decide to take a br…
Importance of Internal Linking
Do you know how search engine ranking is determined?
Search Engines do not rank your entire website but individual web pages depending upon the keywords they use, quality of content they main…
Twitter- How Good Is It As An Online Marketing Platform?
There is no question of ruling out Twitter as an effective online platform especially after it has been an important factor in the political protests on one hand and online advertising on the o…
Video Content Marketing – How Does It Help You in Promoting Your Business?
Scott Ableman (Photo credits)
Although there is no magic formula that can make you popular among your audience, but you can always take some steps to create awareness, provide information, e…