Reach or frequency is a big dilemma for a marketer.
Specially those marketers who have funds to push messages across media. They can push as many messages as they want – but are not sure ho…
Whether you believe it or not, your content sells earlier than your products. Content is what allows you to connect with your customers- both existing and potential. What you need to sell is, o…
Truth be told, I had never even heard of full meal and snackable infographics concept before I actually read an article published in the August 2012 issue of CCO (Content Chief Officer) magazi…
If you’re able to keep your audience interested, this means you’re not only listening to them but are also fulfilling their needs.
Smart businesses always keep a tab on what message is going o…
In a world where thousands of content pieces are available on a single topic/subject, it’s really difficult to say that they are read completely. The consumption of information has grown and…
In the previous post, we talked about the importance and elements of
context marketing. More specifically, we looked at how the understanding and analysis of your prospective buyer’s perso…
Well, as a savvy online marketer, you must be aware of the importance of content marketing in increasing your audience engagement and building fruitful relationships with your customers. W…
Content Marketing is the buzz word today. Content Strategy Basics that follow should help you get started in a right way.
But do not think of content marketing as it is something from out of th…
The whole idea of content marketing is to drive awareness, engage people and influence their purchase decision, no matter whether you’re a startup or an already established business.
kris k…
Well, we have heard it before not only once but several times:
Do not focus on platforms; rather focus of people. The real power is in analyzing behaviors and building communities around commo
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Is it all about talent when it comes to creating
magnetic content?
Well, that’s true to an extent but if you know a few tactics and techniques, you can make any piece of content more compelling.
☃…
Before we talk about the importance of Social Q&A, let us first understand what exactly it is and how it works.
What is Social Q&A?
Social Q&A stands for Social Questions and Answe…
You’re happy that your team is spinning good content and your work is bringing great results to you. However, there is more to it. You can really get more than what you’re getting at the moment fr…
Personality is what sets people apart from one another. It is equally true about entities like organizations, websites, cultures, phenomena etc.
Is it true about your business as well? Yes,…
Chances are if you’re searching about influencer marketing and reading this post, you are already executing some online marketing strategy to influence your target audience or at least thi…
Everyone knows that a blog is different from a website, an e-mailer, a newsletter, social media posts, a research article or white papers for that matter. In fact, all these are different from…
Believe it or not, the relationship between a company and a client has changed dramatically over a few years. They have pushed their boundaries and are no longer restricted to just making a sim…
Brand partnerships are producing better results when it comes to catering the expectations of internet-savvy consumers. Although there is no dearth of content-driven engagement strateg…
More than half of the businesses find it difficult to produce enough content for their content marketing campaigns. No matter what they do, how much they invest and how many resources they dep…
Web analytics have come a long way since the days of just calculating the number of hits on a site to determine the traffic. Nowadays, there is a long list of key performance indicators (KPIs) th…