What matters more in marketing – reach or frequency?
Reach or frequency is a big dilemma for a marketer.
Specially those marketers who have funds to push messages across media. They can push as many messages as they want – but are not sure ho…
Archives for the author Shivani
Making Content Creation a Company-Wide Culture
Whether you believe it or not, your content sells earlier than your products. Content is what allows you to connect with your customers- both existing and potential. What you need to sell is, o…
What Consumers Like – Full Meal or Snackable Content When It Comes to Infographics?
Truth be told, I had never even heard of full meal and snackable infographics concept before I actually read an article published in the August 2012 issue of CCO (Content Chief Officer) magazi…
How to Craft Your Message
If you’re able to keep your audience interested, this means you’re not only listening to them but are also fulfilling their needs.
Smart businesses always keep a tab on what message is going o…
Infographics for Content Marketing – Why they are becoming so popular?
In a world where thousands of content pieces are available on a single topic/subject, it’s really difficult to say that they are read completely. The consumption of information has grown and…
How to Be a Successful and Effective Context Marketer?
In the previous post, we talked about the importance and elements of context marketing. More specifically, we looked at how the understanding and analysis of your prospective buyer’s perso…
Does Your Content Marketing Has Context?
Well, as a savvy online marketer, you must be aware of the importance of content marketing in increasing your audience engagement and building fruitful relationships with your customers. W…
Working on Content Strategy – Basics to keep in mind
Content Marketing is the buzz word today. Content Strategy Basics that follow should help you get started in a right way.
But do not think of content marketing as it is something from out of th…
Content Marketing for startups
The whole idea of content marketing is to drive awareness, engage people and influence their purchase decision, no matter whether you’re a startup or an already established business.
kris k…
Building a Social Business – Why and How?
Well, we have heard it before not only once but several times:
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Do not focus on platforms; rather focus of people. The real power is in analyzing behaviors and building communities around commo
Magnetic Content – Creating a Compelling Piece of Writing for Business
Is it all about talent when it comes to creating magnetic content?
Well, that’s true to an extent but if you know a few tactics and techniques, you can make any piece of content more compelling.
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Humanize eCommerce marketing with Social Q&A
Before we talk about the importance of Social Q&A, let us first understand what exactly it is and how it works.
What is Social Q&A?
Social Q&A stands for Social Questions and Answe…
Quick Tips to Get More from Your Content Marketing Campaign
You’re happy that your team is spinning good content and your work is bringing great results to you. However, there is more to it. You can really get more than what you’re getting at the moment fr…
Your Online Personality – What It Says About You?
Personality is what sets people apart from one another. It is equally true about entities like organizations, websites, cultures, phenomena etc.
Is it true about your business as well? Yes,…
Influencer Marketing – How to Get Started?
Chances are if you’re searching about influencer marketing and reading this post, you are already executing some online marketing strategy to influence your target audience or at least thi…
Different content for different Platforms makes sense – Here is what works where.
Everyone knows that a blog is different from a website, an e-mailer, a newsletter, social media posts, a research article or white papers for that matter. In fact, all these are different from…
How to collaborate with Clients for Content Marketing Campaign
Believe it or not, the relationship between a company and a client has changed dramatically over a few years. They have pushed their boundaries and are no longer restricted to just making a sim…
The Most Popular Brand Partnerships for Content Marketing
Brand partnerships are producing better results when it comes to catering the expectations of internet-savvy consumers. Although there is no dearth of content-driven engagement strateg…
How to find content for content marketing?
More than half of the businesses find it difficult to produce enough content for their content marketing campaigns. No matter what they do, how much they invest and how many resources they dep…
How to measure effectiveness of your Content Marketing Initiatives
Web analytics have come a long way since the days of just calculating the number of hits on a site to determine the traffic. Nowadays, there is a long list of key performance indicators (KPIs) th…