Marketing Objectives – Meaning, Significance and Example

Marketing Objectives The above two words are simplest but most significant for your business. Marketing is the heart of your business, and the objectives are critical for the success of it. A…

Green Marketing goes Digital

Going Digital is popular and Going Green is trendy too. And that is why the sustainable businesses are going digital too. Digital is the media to reach youth, to take away a piece of their time an…

How to Name your Website?

How to name your website or brand? Big question, simple answer. Read below. Naming a website is like a smart art. It doesn’t matter what it will lead to but what matters more how effecti…

Understanding Green Marketing

I once asked my training audience on how they would react to a Coca Cola can which is green in color! Most of them could not even resonate with the idea and they say, I can’t imagine a coke can in gre…