What to expect from Twitter next?
Hyper-growth companies like Twitter has to take care of multiple fronts.
It is about creating positive user experience, generating revenue and thwarting possible competition.
Twitter…
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How to get started with Tumblr?
Tumblr have been making waves for quite sometime now.
It is not without reason with its ease of use and inherent coolness it has fast become the blogging platform of choice for youngsters in US.…
Death by Metrics
I have written about using various metrics and about digital marketing ROI to measure the return on your digital marketing effort.
This advantage of knowing how your traffic is doing and w…
3 Free Apps to create Facebook Fan Pages
With 600million+ users you can’t ignore Facebook and the traffic and brand-building opportunity it provides.
A brand create Facebook fan-page to take advantage. Where you creat…
3 Stages to measure your digital marketing ROI
Social Media us huge because that is where your audience is. Facebook is at 600million+, Twitter at 200million+ and Linkedin at 100million+. Obviously there is some overlap.
So how do your me…
Video Blogging Basics
Video Blogging is great as it comparatively easier to rank for a video in search results. Reason is simple. There is a ton lot text content than video content on the web.
If you want to get into v…
Business Blogging: Baby Steps
Blogging done right – is a good tool to help build credibilty and imprve serach engine ranking.
Here is how you can start.
1. You first need to find your voice. For this start on a hosted ser…
White House creates social media rapid response office
White House creates 1st of its kind social media response office. It is only benefiting that such an initiative comes from Obama administration which came into being through huge suppo…
Barnes & Noble captures more than 25% of the eBook market
Barnes & Noble (B&N) announced that it has captured more than 25% of the ebook market.
And innovation can come from corners that you least expect.
First Nook became the top selling And…
Twitter acquires Tweet Deck for $40 million
Twitter has reportedly acquired TweetDeck, an application for organizing the display of tweets, for more than $40 million in a mix of cash and stock.
Earlier Twitter had acquired popular T…
All you need to know about LinkedIn
It started in 2002 and in May 2011 became the first prominent social media company to go public.
Some people call it “Facebook of Professionals”.
1. First activity an individu…
LinkedIn IPO
LinkedIn with $10 million in net income (and $161 million) in profits during 1st 9 months of 2010 recently launched its IPO. Companies’ revenue are primary driven by users subscripti…
17 Books on Social Media I wish you read
1. Trust Agents by Chris Brogan and Julien Smith
2. Zen of Social Media Marketing by Shama Kabani
3. The New Rules of Marketing and PR by David Meerman Scott
4. Social Media Marketing: An Hou…
13 social media blogs you should read
1. Mashable – This is nobrainer. Started by Pete Cashmore, it is now by the team of staff members. The biggest resource on social media on the web. Started as the social media guide but ha…
Old and new!
Old world you knew the owner at the corner deli and her family and also the owner of the local mom and pop store. You knew about their personal lives.
May be on certain days you or your family visite…
Are you missing the online marketing bus?
Are you an entrepreneur or online marketer?
If yes, then are you utilizing the amazing opportunity that right online marketing can bring your way.
1. You can use online marketing to get qu…
Why is social media so important for today’s marketer?
A friend recently asked me why is social media so important for today’s marketer.
Here are some points to consider;
1. Your audience (for most of the industries and brands) is on social n…
How to start a website?
Thinking of starting a website.
It is as simple as;
1. Thinking of a brand name.
a. Shorter the better (mostly)
b. Easy to remember, natural sounding, may not necessarily have a meeting
c. Uni…
Tips for social media pros
1. Remember leaders are readers. Read a lot, books, reports and stay on top of everything as humanly as possible.
2. Move up the value chain
3. Build your network by not being selfish but buy bein…
Social Media – Next Steps
So you have begun with social media, now what?
Now you need to analyze what you want to do with this newly acquired knowledge.
-You want to get a job.
– Help your own business which is not rel…