Have you ever wondered who writes such copies that make you feel that this is exactly what you wanted to say or express?
For long you have been looking for the right words to pour out your heart. And that particular post just expressed it effortlessly.
Now what you do? You share it with the one who you were trying to say it but didn’t get the right words.
Why does it seem a wonderful article?
How is it that someone can be so clear that he knows how to express it?
Why does a single post prompt you to apply for the website’s newsletter?
Why is it that you wait for more posts to publish on the website?
Because you know that they tell you exactly what you want to know!
These people know what you want.
So, if you’re into content creation and wondering how to write a similar emotionally engaging content copy that evokes such intense response just the way that that particular post made you react, here is the secret.
Know Your Audience.
What makes them laugh?
What are there pains?
Where do they come from?
Hit the right emotions.
But how? How to create a copy that provides them with what they are looking for.
The first thing that you need to understand is that your content copy is not for everyone. It’s for a very small segment of people who are in that position, capable of understanding what you’re saying or are in similar mental, psychological or financial situation.
When creating an article or post, put yourself in their shoes and think what they might ask for. Now teenagers don’t deal with similar problems as that of adults in their mid thirties.
Address their fears.
No matter how highly you’re placed in society, you have certain fears that stop you from doing what you wish to.
Wouldn’t it be ridiculously cool if you make them feel okay about being fearful? There’s nothing bad in accepting your fears.
Find answers to those problems of your audience that they generally don’t share with others. Internet is the only medium through which they get answers to such problems.
Know how to satisfy their needs.
Think about their needs and requirements, lifestyle, utility and wallet.
What they want – something that’s useful to them, makes their life simpler, fulfills all their requirements and is easy on their pocket?
Or maybe something that enhances their social status, puts them in the category of sophisticated people, showcases their wealth or shows their taste for finer things in life.
There is a segment for each product. Know who you’re addressing.
Share with us if you know other secrets of creating an emotionally engaging copy of content.