Infographics for Content Marketing – Why they are becoming so popular?

In a world where thousands of content pieces are available on a single topic/subject, it’s really difficult to say that they are read completely. The consumption of information has grown and the time-frame in which it reaches readers has reduced exponentially.

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There is content, content and content everywhere. But unfortunately, most of the times it fails to make a mark on the readers. With the increase in the availability of information, the patience level of readers has really gone down. In such a scenario, they look for quick bites of info that offer them precise news in just seconds.

So, when people have almost no time for reading or don’t have enough patience to go through the entire piece of writing, infographics are fast becoming the new currency, serving audience almost everything in a single platter – when they want and the way they want.

Infographics are becoming quite popular in both B2B and B2C dealings as they can portray complex information in a simple, succinct and comprehensible manner. Infographics may include signs, charts, graphs, maps, pictures or any other form of data visualizations.

Benefits of Infographics for Content Marketing

Visually Appealing

  1. Presentation of info in one go
  2. Convey messages through pictures and broken text
  3. Create quickly comprehensible info


  1. Can represent facts
  2. Can simplify complex info
  3. Can track records
  4. Represent trends
  5. Show conversations
  6. Can be used to make visual guides along with how-to’s


  1. Simple to understand
  2. Simple to memorize and recall
  3. More persuasive
  4. Clear conclusions

Highly Shareable

  1. Get more shares on social networks
  2. Increase readability and visibility through sharing and circulation
  3. Bring more traffic to the website
  4. Beneficial from SEO prospective

Creating Your Own Infographics

Now we know how they can increase the visibility and readability online, the next step is to creating your own infographics that are relevant and effectively represent information and your message.

Processes of Creating Infographics

What info you want to share: Decide what is worth sharing and what message you want to convey to your audience. What you have that can really make a mark on your readers. Fine tune the message that will be going out.

Research Thoroughly: Research your topic thoroughly and support it with other relevant and related facts and figures to make it richer. Supply your audience with well researched, defined and relevant references.

Create a draft: Create a draft/skeleton or flowchart so that you have a starting point in your designing process. You can also ask your teammates to come up with unique way of representing the info.

Choose Appropriate Graphics: Design different types of graphics and see what suits best. If you do not have expertise in-house, you can download free graphics available on the internet and use them. There are numerous sites that provide with ideas as well as free graphics.

Conclusion: Conclusion is the most important aspect of infographics. Provide your audience with informed, right and true conclusion in an attractive manner.

With these simple steps, you can design your own infographics. However, your creativity matters the most. So, follow your instincts as well.

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