Pinterest for Content Marketing

Pinterest is big.

And it may be for you. Let us see. But first let me ask you a question,

Are You Using Pinterest for Content Marketing?

For a greater participation of businesses, Pinterest, a relatively new social networking site, announced the launch of Pinterest for businesses, allowing them to create commercial accounts in the month of November in the year 2012.

Julie's Pinterest Birthday PartyCreative Commons License Roxanne Ready (photo credits)
The best part is that even individual accounts can be converted into business accounts, without actually changing anything.

Now businesses and brands can also pin formally.

Making a mark on social media platforms such as Facebook, Twitter and LinkedIn is becoming extremely difficult day by day. In such a scenario, rise of other platforms such as Pinterest can be seen as a relief for the business community, especially when there are millions of individual users already existing.

How to promote business on Pinterest or how much potential it has for businesses is still not completely clear. But one thing is certain. It can definitely improve your content marketing efforts and help you come up with something unique to enhance your visibility.

While most businesses are still trying to figure out how to make use of Pinterest to establish a connection with the audience or promote their offerings, an early move on this platform can incredibly increase the possibility of driving traffic to your website.

The Popularity of Pinterest

Pinterest is widely used in USA and UK and already has millions of members, mostly females. In the year 2011, around 85 percent of the Pinterest users in USA were females whereas in UK the ratio was almost same. If we take a closer look on these facts, it can be said that women are attracted more towards pictures and infographics than text.

According to a recent research on Pinterest, it was found out that the most popular topics on the social networking sites in USA are special events, design, hobbies and crafts while in UK, Pinterest users are more interested in blogging, venture capital and public relations.

So, depending upon the market that you’re looking to target, you can make use of most popular categories or topics to connect with the users.

How Pinterest Increases Your Website Visibility?

Once you create a business account on Pinterest, you need to pin pictures on your website, blogs, projects, presentations or any other thing that you make use of. When visitors find your pictures interesting, they repin it, which makes your pictures visible to people in their networks.

Not only this, when they click on any of the picture, they are directly driven to its source, which is your website, blog or social media page.

The best part is that you don’t need to pin all the pictures that you’re using. In fact, a careful selection of a couple of pictures can help attract tens of thousands of new followers on Pinterest.

Finally, don’t hesitate in re-pinning the pictures of others that are relevant to your business. Don’t think that it will increase the visibility of your competitors because ultimately it will make you more visible on this social site.

So try out Pinterest and let your pictures work for you.