Media consumption is altering and sequentially it is changing how clients select to act together with products. As John Dighton from Harvard Business School just put it, products in the digital time would be as much spoken about as talking.
To attain their marketing objectives, it is necessary that they know media consumption arrangements and issue new methods of media consumption into operation preparation right from the beginning.
Digital media consumption – general statistics
Below is an overview of some general statistics of digital media consumption which will guide you through the internet users and their kinds and purposes of using digital media:
People spend more time with digital media
With respects to innovative media, a rising amount of consumers now use a lot of their time on social media websites and blogging websites – starting from 47% in the month of September up to 50% in the month of March – and watch television through the internet – starting from 19% up to 24%.
A lot of research has shown that younger online users between the age of 16 and 24 are more possible to involve in the new media. Those online users who utilize social media websites and play online games also be inclined to use more of their time on the internet that going out of their homes.
According to a new EIAA Report, the typical user today uses 14 hours watching television every week and 14 hours utilizing the internet.
Progressively, those hours are collective: the most respected and powerful consumers’ multi task their media consumption, keenly utilizing digital media whereas appealing with traditional stations.
Combined operations that join digital thinking in marketing plan are a necessity for collaborating efficiently with these users.
People pay less
The amount of people who do not manage to pay for print papers and magazines is also high:
*21% of printed newspaper consumers don’t pay – almost certainly because of the accessibility of free newspapers.
*A lot of people spent about 29 hours watching television.
*Men involve in new media activities than women do.
In terms of paying for online advertisements and contents, a lot of consumers today carry on to spend nothing, although publishers will be pleased to know that younger online users between 16 and 24 years old are faintly more possible to afford online content than those users who are older.
These days, just 3% of online users manage to pay for an online payment to digital content and around 7% manage to pay for digital content.
The amount of online users who don’t pay for digital content essentially augmented faintly over the last 6 months.
Just around 10% of these internet users who are currently paying nothing for content designated that they will be possible to purchase a paid subscription on online content on the following 12 months.
To put it briefly
Digital media consumption doesn’t take users off from products as once dreaded; in its place, it is rising their capability to devour product messages and just as meaningfully, their desire to talk over those products and messages.
The best thing to do is to take the newest understandings and thoughts for assimilating digital in to the media assortment in the guide to digital.