The article contains some basic pointers on how making a survey more appealing to people and to try and maintain their interest up to the end. It considers that structure as well as the length of a survey.
As part of an expanding market, the opinions of the consumer mater more than ever and now, because we have the entire internet at our disposal we can search and obtain information from around the globe that was inaccessible to us before.
The improvements that we see all around us have been achieved because we constantly see flaws in the things that surround us and we wish to make them better.
Surveys have been, and still are, a great way of collecting data regarding products and service, data that can be used to create upgraded products and offer better services.
It is through these surveys that most companies have improved themselves and are known thriving on their way to success.
The online experience has been a fairly recent development for the marketing industry, but since the number of people using the internet is in a constant increase it is safe to say that is has the potential to provide any business with the largest amount of feedback.
Still the trick remains how to run a successful survey over Facebook or any other social network. But if you still don’t have a handbook on how to run a successful survey over Facebook, here are a few pointers so that your survey can have a greater rate of success.
1. Choosing the area of interest
Before you can even begin to wonder how to run a successful survey over Facebook or how to improve it, you must focus on your question. You need to figure out, prior to creating a survey, what it is exactly that you are asking the user.
If you don’t know from the very beginning, your survey will be all over the place and will end up boring the users and ultimately making them leaving.
2. Choosing your target audience
This is another big step because, not only will you have to know what to ask, but also how to ask it. As far as how to run a successful survey over Facebook goes, one thing is certain on this step, that the use of certain language will make some understand your questions better, while others will appreciate the quality phrasing.
3. Making it simple
One of the main problems when it comes to surveys is that they can get complicated at some point and some tend to give up on finishing them, so if you ever write a handbook on how to run a successful survey over Facebook, then make sure to include the idea that a survey need to be simple.
Most people are already tired from working long hours and they don’t need a mile long survey to complete when they get home and could be spending it with their family.
4. Make it short
If you ever had the chance to take one of those surveys that keeps going and going as if it is the Duracell battery, and seems to never, then you know exactly why this is a point in how to run a successful survey over Facebook.
They are simply boring, so make sure to keep the question to a normal level. No one has the time to answer hundreds of questions.
Although it is not a favorite past time for many if you offer the right motivation people will be more willing to take the survey, thus adding one more point on how to run a successful survey over Facebook.
It doesn’t even have to be something substantial, but it will improve the experience of the user.