Not every social network works through text, pictures and videos altogether, and Pinterest is one of them. The following article presents a few tips on how to use this kind of marketing to your advantage.
Since there are so many avid users of social networks out there, the marketing business has expanded to their field as well, exploiting as many of the opportunities that it can offer to those that need and know how to use it.
Seeing as how the rules are flexible let’s make a sort of a Pinterest marketing guide for business and see how this social network can help you promote your offers.
Unlike Facebook or Twitter, Pinterest focuses more on photos which eliminates another one more of your senses from the marketing table, the hearing.
Since most promotions are done through, text and videos, when using a network that deals only with pictures you truly need to make use of the saying “a picture is worth a thousand words”.
If you want to create a pinterest marketing guide for business, you will definitely need esthetics. You simply cannot just throw in a couple of images together and hope for the best. The trick in fact, is to use contracts.
Pinterest marketing guide for business telling you to use bright orange and pink as contrasted, in order to stand out, is pretty much useless, although the idea may appeal to some.
Think of your target audience and based on what you know about them you can even use the previously mentioned combination if the target group is colorful. Still, for most occasions a conventional approach is safer.
2. Choosing the right pictures
In the previous step of the Pinterest marketing guide for business, contrasts were regarded in terms of color, but another contrast can also be taken into consideration when presenting the subject of a picture.
For example, when presenting a desert, light colors are preferable, but if you place a desert nest in the main course it does preset a contrast in content.
The reason for including contrasts into the Pinterest marketing guide for business is because they stand out and if you used in the appropriate way they can shine a positive light on the content.
When it comes to the question of what a good picture should look like, the answer is that it should present the subject from an angle that allows visual access to as many of the most important features as possible and for it to be clear.
3. Using a picture to your advantage
The other possibility that the Pinterest marketing guide for business should present is how to use the previous mentioned saying that “a picture is worth a thousand words”.
For artists it means that a picture can subtly inspire certain emotions or experiences, but in marketing you can also use the saying on a more literal level.
For example, posting a menu that contains images as well as text in the same picture is publicity. The same can be said about a flyer containing the logo of the company and the address. It all depends on what you are promoting.
The last and probably one of the most important steps in the Pinterest marketing guide for business should take action and be proactive. Change the pictures frequently by adding more ideas that could inspire more users to use your product.
Remember that this is a social network and your work has expressed a positive attitude if you expect others to be positive about what you have to offer.