“What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob.”
Bob Garfield, advertising author
Digital Advertising Trends
For quite some time now, online digital advertising has been placed on the edge trying to analyze the advantages and disadvantages of the marketing strategy. The analysis has finally concluded that digital advertising is the current trend in the market and thus many businesses are shifting their traditional advertising methods to the new trend.
Digital advertising trends have therefore slowly but surely been on the rise until now that it is fully embraced by a number of businesses as the best way to advertise their products and services through the web and even beyond.
This has also been facilitated by the fact that technology gas greatly advanced over the recent few years.
Following the trend used by the great online advertising pioneers, many advertisers are coming up with different strategies to market their products and services through the internet.
They are trying hard to determine the kind of searches that clients initiate in the search engines and thus provide them with exactly that. Many established agencies and business organizations are actually following this trend.
The old wise saying “If you can’t beat them, join them” seems to work here as many old-media advertisers are obliged to shift ad embrace the new information age.
The internet has become the ultimate advertising strategy as many old-school ads, billboards, newspaper and on spot TV commercials are getting faced out due to their inefficiency in delivering results to business organizations.
The internet strategy is also greatly shifting in the methods as new technological advancements are made. The use of digital billboards and other strategies that provide businesses with a tracking technology that will easily measure the impact of the type of advertising on the target market.
Internet advertising seems to take center stage in this industry and thus many business organizations seem to greatly embrace it for their benefits.
This means that sooner or later, the old advertising strategies are going to faced out such as the use of newspapers, billboards and other print publications.
The shift that has been observed in advertising industry is generally attributed to the fact that accountability is needed and results observed.
The internet has therefore proved to be a perfect ground for business advertising and promotion. This is true and the fact remains that it will continue to increase over time.
Currently, online digital advertising trends are much concentrated on interactive video streaming which generally points out the various business operations and goods or services provided with an immediate response from the target market.
Various video-based sites have been developed to help in easy advertising with the new internet based trend. Some sites such have been developed for this purpose. Just to mention a few are;
MegaFilm.com among others
These video based advertising methods help to air video advertisements of various companies to the target market.
Any intended picture is usually available over these sites thus the ability to catch the attention of online researchers to find more about a product or services provided by a specific company.
This does not seem to mark the end of digital advertising trends. Yet other new trends are bound to come as much as there is technological advancements and introduction of new ideas concerning advertisement and creation of customer awareness.