What Is SEO Audit?
In other words, SEO audits can be defined as health check-ups of a website. We do SEO for our websites to ensure that they are completely ready for search engines. SEO not only ensures our sites to be displayed in search engine result pages, but also improves our sites ranking as well as visibility.
SEO audit is equivalent to website analysis as both fulfill the same purpose.
Benefits Of Conducting An SEO Audit To Your Site
There are mainly two hardcore and most important benefits of conducting an SEO audit.
1. Higher ranking in natural search engine results for your primary keywords.
2. Increase website traffic and more qualified leads as well as sales.
Why SEO Audits?
Every online marketers as well as website authors know the importance of SEO, thus it is very important to do regular SEO audits to the websites.
Important Steps To Do SEO Audits
Though there are so many steps which should be covered under an SEO audit, but the important ones are as follows:
Step #1: Does your site appear in search engine results?
You can check this either by searching your primary keywords or your Brand name (Domain name).
Step #2: Is it easy to navigate your site?
If a stranger like me comes to your site then are they able to find all the important pages of your site. Your home page of the website should contain the links of all important pages of your site.
Step #3: Does you site have relevant, up-to-date, and useful content?
It is THE important that you should have original quality content on your site and that should be relevant. Up-to-date and useful is the advantage of content because both search engines and users like them.
Step #4: Are all the links working properly?
You should ensure that all the links on your site are working nicely.
Step #5: Is your site optimized for page titles and meta descriptions?
All the pages of your site should have unique titles. You should also check for the same page titles. The page titles as well as meta descriptions should be properly filled with primary as well as secondary keywords.
Step #6: Are there important keywords in H1 and H2 tags?
H1 and H2 tags are other paths for search engines to look for the primary keywords of your site. So, you should ensure the proper use of both H1 and H2 tags.
What Other Things You Need To Know While SEO Audits?
Website theme analysis
Website content analysis
Home page analysis
About page analysis
Contact page analysis
Disclaimer page analysis
Internal navigation analysis
Inbound links analysis
Outbound links analysis
Tags attribute analysis