PPC Basics

Would you like to know the basics of Google AdWords PPC advertising or would like to learn the PPC basics in order to optimize paid advertising campaigns?  In any case, by reading the post thoroughly you would have clear understanding of PPC account management as well as PPC campaign management.

PPC stands for pay-per-click.  It is also known as CPC (cost-per-click).  You pay all the time for getting a click, or in other words, you only pay when someone clicks your ads.  It is the advanced terminology of search engine marketing.

PPC has been extensively used by affiliate marketers in order to get CPA leads, for example, form fill-ups, download toolbar, free registration, etc.  CPA stands for cost-per-action, an action that would provide you the data of potential customers and increase your products/services sale.

What Are The Basics Of PPC Campaign Management?

1.         Creating A List Of PPC Keywords

This is the most important task in PPC basics.  The success of entire PPC campaigns depends on the keywords list.  The much bigger list of keywords reflects the much chance of getting potential customers.  Keywords are the backbone of any PPC campaign.  To manage it properly, you should have a wide range of keywords.

Tips on creating PPC keywords list:  Select less competitive and high searched volume keywords in order to have less CPC.  Include both branded and non-branded (generic) keywords in your list.  Branded keywords usually cost you less money.

2.         Creating PPC Campaign Structure

In order to run a well-managed PPC account, you should structure the campaign and create a proper ad groups.  This would help you customize the PPC campaign based on certain themes.  Tracking the performance would be much easier especially when you have structured the campaign.

Things should be remembered while creating PPC campaign structure and ad groups:  Types of products and services, geographical location, brand names vs. generic names, etc.  Create different groups like campaign A, campaign B, campaign C, etc.

3.         PPC Campaign Settings In The Preference Of Potential Customers

This is the most basic settings which can’t be ignored or neglected.  This would not only prevent damage and loss of money, but also prevent from the failure of campaign.  Campaign settings are the primary steps towards getting potential customers.

PPC campaign settings guidelines:  Choose locations and languages, networks and devices, bidding and budget, advanced settings, etc.

4.         Writing PPC Ads Copy

Writing ads copy would have never been easy.  There is no benefit if the ads are being shown on SERP but no one would like to click on the ads.  And, one of the reasons behind such would be a poor PPC ads copy.  A PPC ad contains three main elements, headline, description line, and destination URL.

Tips for writing great PPC ads copy:  Know the audience well, explain the products well, add call-to-action, and stand out on the promise.