44 SEO Terminology Checklist (Part 2)

I divided this post in two parts – for your easy consumption.

Before you read this post (part 2), go check Part 1 of SEO Terminologies post.

Other SEO Terminologies

Search Engine Algorithm:  There are factors (criteria) to assign ranking of a website.  Search engines use their own algorithms to provide ranking in SERP.  Google has its own algorithm.  Algorithms can be known as quality checker.

Search Engine Result Page (SERP):  This is the page you get after query on search engines.  SERP usually contains top 10 results.  It is the place where every website owner wants to be there.  It is the page where all exercises of SEO ends.

Indexed Pages:  These are the pages which are in the memory of search engine robots.  You can only find your web page after it has been indexed.  Everyone wants their web pages to be indexed as quickly as possible.

Pay-Per-Click (PPC):  It is an advertising method where you only pay when someone clicks on your ads.  Every time you got a click, you would have to pay.  Google AdWords and Facebook Advertising are the best example of PPC.

Ranking Factors:  These are the factors which decide the ranking of a website in SERP.  For example, page rank, backlinks, domain age, indexed pages, etc.

RSS Feed:  Website owners provide RSS feeds to their readers.  Readers get an email every time when websites update the content.

Site Map:  It is a page of a website which provides all detailed links of all pages of a website.  It helps both users and search engines to locate all pages easily at one place.

Social Media:  These are the sites which allow people to get free signup to become a member.  Members can make friends, create community, and share anything they like such as website links, pictures, videos, etc.

Google Spider:  Google spider (also known as Google Robot and Google crawler) works find updated content throughout the World Wide Web and indexes all the pages to show in the SERP.

Traffic:  Traffic is known as the amount of visitors a website gets.  SEO experts work to get more and more traffic.  Traffic is the key of any website.  All the money is in the amount of traffic.

Website Rank:  Alexa provides rank to all websites based on the amount of traffic they get.

Duplicate Content:  These are the same content used on multiple web pages.  Neither search engines nor users like duplicate content.  Every website owner should avoid using duplicate content.

Search Engine Marketing (SEM):  The exercises of getting more and more traffic to make more conversions and more sales are known as search engine marketing (SEM).


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