Whether it’s a process of learning or performing, everyone needs a proper glossary (terminology) to work as an expert. SEO also belongs to one of them for which one should be pretty much aware of a complete glossary.
Below is a complete list of SEO terminologies that can be used as a checklist. I have separated all the SEO terminologies in three different categories to make better understanding. Because of the length, I have divided the post into two parts. It is the part 1.
On-Site SEO Terminologies
Root Domain: Domain name is the address of a website where you should ensure a few main keywords in it.
Title Tag: Title tag represents the topic of a website as well as the topic of a post or page.
Meta Tag: It is the tag that contained in HTML code.
Meta Tag Description: The description is used to define the nature of a website as well as post.
Meta Tag Keywords: The best suited keywords that a website is dealing with.
H1 Tag: First path for search engine robots to crawl the website, for example, title.
H2 Tag: Second path for search engine robots to crawl the website.
H3 Tag: Third path for search engine robots to crawl the website.
Alt Tag: A tag used for images as unlike humans, search engine can only read the alt tag “text”.
Headings: Best human query used for the content of a website as well as pages.
HTML: The backbone of a website.
SEO Terminologies Related To Keywords
Keywords: The words used as a nomenclature of a website.
Keyword Phrase: Many words when combined create keyword phrase (more than one keyword).
Keyword Density: The amount of keywords used throughout the content of a page in percentage.
Keyword Stuffing: Necessary and unnecessary use of keywords in the content of a page or title.
Keyword Competition: The quality of other ranking pages in Google SERP for a keyword.
Keyword Analysis: Identifying the search volume, competition, and commercial value of a keyword.
Long Tail Keywords: Keyword phrase can be defined as long tail keywords.
Off-Site SEO Terminologies
Page Rank: Page Rank is assigned by Google based on the quality of the content and popularity of a webpage and website.
Links: One click option for users to find another website or webpage.
Internal Links: Links created to visit another pages of the same website. Internal links are used to create an option to let users for quick navigation for another pages.
External Links: External links are the links used to locate another website or pages of another website.
Inbound Links: Inbound links are the links created on other websites that point to your website. Following that links users can easily visit your website. It is very useful for creating backlinks and gaining visibility around the World Wide Web.
Outbound Links: Outbound links are the links created for another websites, which allow users to visit another websites or pages of another websites. Outbound links are being used for better user experiences as both search engines and users love this in terms of finding better information.
Backlinks: Inbound links are often known as backlinks. Backlinks are the links pointing back to your website. Backlinks are counted as a vote for the website.
Nofollow or Dofollow: These are the terms used in HTML code to let search engines follow or no follow the links whenever someone creates a link to that website. Dofollow links are very helpful in terms of creating backlinks.
Anchor Text: Anchor texts are basically a keyword which is being used for creating a link. Anchor text links provide more value to the link which intern helps overall ranking of a page or website.
Anchor Text Links: Google loves anchor text links and also provides much value to it. As anchor text contains the main keyword, it helps Google robots to identify what post is all about.
Blogs: Blogs are being used as an online journal. It is used for content update as well as other current information such as events, news, press releases, offers, etc. Blogs are also used to target more keywords as well as for more links.
Bookmarks: Social bookmarks are also used for creating backlinks as well as attracting more visitors from different sources. The best use of bookmarks is to store and share (in community) the important links of different websites.
Directory: Directories are used to provide different categories for better search navigation. It is beneficial in many terms such as collective information, one place stop, better user experience, better search engine crawling, etc.
Now go check out – Part 2 of SEO Terminology Checklist post.