How To Analyze Real Competitors for Your Keywords?

The whole exercise of SEO is dependent on the first page competition of the keywords.  Finding keywords that have low competition on the top 10 Google’s result is one of the toughest and hardest tasks.  People often get confused regarding how to properly analyze the first page competition for the keywords.

I discussed in one of my previous posts how to outrank your competition real quick about my quest to rank for a key phrase “Ranjan’s Internet Marketing Notebook”. Happy to share that I am getting top position for that keyword phrase.

Have you realized how it happened?  It happened just only because of “relevant content”, which I most often talk about in SEO. I am ranking for this keyword without any backlinks to the page.  That is how relevant content is most important while looking for competition.

If you are still looking for the number of competing websites for your keywords then it is bad.  The number of competing websites has nothing to do with real top 10 Google competition.  I don’t care if there are millions or trillions of competing websites for my keywords.

First Page Analysis To Understand Top 10 Real Competition Of Your Keywords

Check Content Relevancy Or Relevant Content

What I have shown you through my experiment is relevant content.  Once again, you have seen that there are no other pages that contain the key phrase “Ranjan’s Internet Marketing Notebook”.

Your task should be to carefully check for the content relevancy through the top 10 first page Google results.  You should check one by one every website.

Important tips to check for relevant content: In “root domain”.  If the root domain does not contain your keyword (ranking page is internal page), it is a good sign you can outrank them.

In “title”.  If the ranking page does not contain exact key phrase that you are targeting, it is also a good sign you can outrank them.

In “body description”.  If the ranking page just accidently contains the key phrase and not the title and whole website, it is a good sign again you can outrank them very easily.

You can put results in three categories:

1)  Full relevant content (whole website is around the topic) – high competition.

2)  Partial relevant content (a portion of the website is around the topic) – medium competition.

3)  Non relevant content (website is not at all around the topic) – low competition.

Check Page Rank (PR)

To get other SEO data such as PR, Backlinks, domain age, etc. there is a very good free tool  SEOQuake you must download it for easy checkups.

Take an average of PR of all the first page top 10 results.

Important tips:

If the average PR is less than 2 – low competition

If the average PR is between 2 to 3 – moderate competition

If the average PR is more than 3 – high competition

Check Backlinks To The Ranking Page

For the backlinks data, I personally use Yahoo directory data.  If I find any of the two websites that are having backlinks less than 10, I simply think it is a low competition.  I can secure my position in top 10 Google results by simply creating more than 10 backlinks.

There are so many other factors involved too which decide the ranking of a website.  But, it is recommended do not get too much hung up in analyzing the real competition.  Have a good luck finding low competition keywords.


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