Must have tools for managing social media and your online presence

So you got started with social media.

You are slowly building up your presence on Facebook, Twitter, Google+, YouTube and LinkedIn.

You are getting some leads and visits to your website from your efforts. But there is a problem. The problem is that you are spending almost entire workday to switch between different social channels where you have established presence.

This leaves no room for business building which is your primary task.

What is the way out? How can you get the best value out of social media – while leaving enough time to build your business.

The answer is to use tools to manage your social media presence.

I have listed tools below that can get you started.

Best things in life are free. Air is free, smile is free and some of the interesting social media monitoring tools are also free.

Let us start with the basic.

Google Alerts

If you have not set these alerts, you are missing on something. Set alerts for all keywords that matter to you, including your brand name. Results may not be very refined and you may have to dig through variety of results to find mention about your brand name. Still it is worth the time.

Twitter Search

If you are tweeting regularly, re-tweeting content posted by other, engaging in conversations and still thinking you are not using the powerful Twitter search function. By using this, you can see who is talking about terms relevant to your business. For example if you run a mattress store. Do a search about “need new mattress” and check out search results. This is your lead gold mine. Connect with these users in a human way (because lots of people act like machine, asking for sale without asking the name), and ask if they need help or idea. Be straightforward, honest and share if you have something of value to offer them.

Social Mention

If you want to know who is talking about you on the web, check social mention. To automate the process you can set alerts about your relevant keywords using social mention. Whenever there is a mention about your brand on a social channel, you’ll get updates.


This is a popular commenting platform which is adding more features.

This commenting tool is used by many blogs.  It  is helpful in blog commenting and leveraging brand awareness.  Disqus increases the viral potential of blog posts. Your blog posts and comments are shared all over the social networks.

The idea is to create a community of your commentators.

Its competitor is Livefyre.

If you are interested in a upside down take on blog commenting and how it should be changed, see how Gawker’s Nick Denton thinks about online comments.

Sprout Social

This social media management tool is for users who are looking at a tool to manage their social media presence without spending a lot of money. It’s basic plan starts at $39 per month. If you are serious about your social media efforts then investing in a social media dashboard is worth it. More so when a new social network almost every month.


Hubspot is one of the fastest growing companies in North America. This growth is not without reason – the platform (as suggested by various case studies) offers tremendous value for businesses using it. One of the biggest advocates of the platform is Marcus Sheridan who turned around his fiber glass swimming pool company – by using the medium plan offered by Hubspot.

This platform is not for those who are on a budget. The basic plan starts at $200 per month (and the catch is that you need to pay for entire year upfront).

If you have some money to spare and are not very tech savvy – you can go for this platform which offers – a blogging platform, landing page creation utility, keywords search tools and analytics, all accessible from one dashboard.


You can use evernote to replace your brain – i’m not kidding. OK, not your entire brain but the storage part. The logo icon for Evernote is an elephant’s head. Elephants have great memories and Evernote is positioned as a tool to remember anything. It holds true to its name. Is very popular in Japan – so popular that many tutorials have been written about it in the country. Evernote Essentials, the most popular Evernote guide in English is available for $25.

This post is a work in progress and more tools will be added – so stay tuned.

Meanwhile you should check some of the latest posts on

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