Social media is media of real people. So, you can track information regarding a particular member of that social media. Whether you have a huge budget or small budget to spend on social media marketing, you would need to know some real facts behind successful marketing over social media.
Surprisingly, there are no technical skills required for social media marketing. But, there are certain things where you would have to be honest. That honesty can bring success for your business.
The Five Pillars Of Social Media Marketing should be your guideline and take it as a natural part of communication in the society.
P1. Present Yourself As A Real Man Or Woman
While creating a profile over any social media, do not hide anything. And, present yourself as a real man or woman with full information correctly. It would be bad when people find your different profile on different social media.
Just double check your profile everywhere. Tell a real story of yourself, the business you are involved in and the help you can provide. Learn and practice to be more humble. Believe me, people will really love you when you present yourself as a real person behind that social media profile.
P2. Loudly Explain Strong As Well As Weak Points
You would not need to have to be fearful. Just loudly, I mean loudly, explain advantages and disadvantages of your business. No one is going to believe if you do not have any weak point.
This pillar of social media marketing is the most important of all, because you are going to make customers for ever.
P3. Start Raising Questions As Well As Answers
It is the start of conversation. You should have to take initiation. You would have to tell about your business upfront. Take some root issues that your business is dealing with. Provide appropriate solution.
Look out for the conversation in your community. This pillar of social media marketing will bring you more customers and followers.
P4. Participate In Two-Way Conversation
Either follow the buzz around or create a buzz. In both cases, you are going to hit the market. Start creating some free stuff, free knowledge, free resources etc. That will bring you a community in return.
Now, indulge in two-way conversation. Do not left any question unanswered. Otherwise, people will not care you. Two-way conversation is just like one-to-one customer care.
P5. Make It A Habit And Spend Some Extra Time Online
It is the ultimate and final pillar in all the five pillars of social media marketing. It should be your habit to spend some extra time online.
Missing a single day over social media can cause you more damage. At the same time, spending a few extra hours can lead you more business growth.