YouTube today is synonymous with online video.
Sometime ago, I saw an advertisement by The Coca-Cola Company ‘Thandha Matalab Coca-Cola’. YouTube has same kind of presence on internet in terms of online video.
It is useful for both publishers and users. For publishers, do not matter who you are and what you are doing, it is just like making a presentation for yourself in form of video and share it with the world, most notably let the people know about you. For viewers, it is easy to find and consume information about what they are searching.
A brand-owner can create videos for brands and if it is interesting and informative enough, you get more viewers for your brand and the YouTube video will contribute a great deal.
Interested now go to YouTube and see for yourself.