White House creates social media rapid response office

White House creates 1st of its kind social media response office. It is only benefiting that such an initiative comes from Obama administration which came into being through huge support garnered through online media.

Jesse Lee, formerly of the administration’s New Media Department, will be installed as the first ever Director of Progressive Media & Online Response.

Through this initiative it is becoming clear that the Obama White House sees online presences such as social media as not just a factor in political organizing, but a permanent pillar of political communications.

Details on Huffington Post.