New and innovative entrant in the URL shortener world is the most prominent URL shortener that we all use day to day.

Now a new entrant has come into this space and looks like a serious competitor to

It features a branding option where the person click on the link shortened by is taken to a page with brand indentity and it redirects to the linked page after 5 seconds.

You can decorate your page by creating toasts with your social media urls and favorite pictures. You can even use the toasts created by other users.

Go check it.

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