Measure and improve

You are fascinated by the advances technology is making and want to know more.

May be you want to create a career in the emerging and now well established field of social media.

May be you are a small business owner or an employee assigned to take care of your website.

Or, you have already created on various social media channels and now you want to take your efforts a notch above.

How do you move forward? How do you improve things and learn more and make efforts in the right direction.

It may not be easy but it is fairly simple.

You need to measure first before you can improve, do not be fanatical about it though.

The idea of measurement is to help you know where you are right now and aim at where you want to go.


1. Use Google Analytics to measure website traffic. Clicky is another options (paid).

2. Want to do A/B testing: Try Google Website Optimizer and Visual Website Optimizer

3. Want to know the engagement on your Facebook page, check Facebook Insights dashboard.

4. LinkedIn also has this feature built in now.

5. To keep a tab on social media mentions for your brand, use a social media dashboard like Radian6 (recently acquired by

Good to go?

Feel free to share your thoughts in comments.

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